How to Identify New Keywords
As a PPC Agency, one of the questions we get asked the most in how we find and target specific keywords which will help their PPC and SEO efforts. This is a great question and we love to hear our clients asking this as it shows their interest in developing their digital marketing strategy to the next level. We do use a few premium keyword tools like Ahrefs & SEM Rush, which are excellent, but not essential if you don’t need to use 24/7 like we do.
In short, we could suggest tools and software that could end up costing you thousands per month to get access to keyword search volume and average cost per clicks. However, our aim here isn’t to get you to open your wallet. We understand these tools are expensive and we have found just as much insight from using FREE online tools. The aim of this blog is to give you a basic understanding of what these tools are and how best to use them to extract the best keywords for your PPC Campaigns or Website.
Google Ads Keyword Planner:
The Number #1 keyword tool we use as our initial staring point when identifying keywords and their search volume is Google Ads Keyword Planner. To gain access to Google Ads Keyword Planner you are going to setup a Google Ads Account (Link to Google Ads Sign Page) first and have an active campaign running. It’s worth noting you will not be able to access the Keyword Planning Tool if you have a Google Ads Express Account. You’ll have to switch your account from Express to Expert Mode.
From the interface homepage navigate to the top right icons where you will see the “Tools & Settings” Spanner Icon. From here you will see a number of options to choose from. Under the “Planning Tab” you’ll see an option for the Keyword Planner. Clicks on this and it’ll bring you to the Keyword Planner.
Start by entering keywords into the Keywords Search Bar and it will find the most popular and relevant keywords associated with your search. There is no criteria on what you can and cannot search. So have a few initial ideas in your head and let the keyword planner help expand your keyword ideas to see which specific keywords will have the highest search volume and how much on average it will cost per click. The Planner will also suggest similar keywords that are relevant to the specific keywords you’re searching for. This can help you find new keywords that you may never have thought of beforehand.
What’s also great about the keyword planner is Google allows you to see the search volume of these keywords over the past 12 months so it can be great to see if things can increased or decreased in volume.
You can also search these keywords in any Location in the word which can be an essential component when entering into new markets and defining which keywords and terminology to use.
Google Search Engine / Amazon / YouTube Auto Complete:
Another great free method of finding out additional keywords is by using the auto complete search feature on some of the worlds most visited websites. In this case we will be specifically be looking at Google, Amazon and YouTube but you can use this for many other websites that have autocomplete such as Bing etc.
When you start to enter keywords in the search bar you will quickly notice the websites will start showing you similar suggestions to your search by fleshing out your keyword search. In essence, these websites are telling you what most of the people are typing when they are using the same keywords in their search.
You might not consider this a tool but it’s a free method of finding out keyword popularity and longer tailed keywords which most other third party tools would charge you thousands for.
Some Examples Below:
– Google Search Results
– YouTube Search Results
– Amazon Search Results
While there are many other free keyword tools we often recommend for people to try out UberSuggest which was created by Neil Patel. Like the Google Ads Keyword Planner, just enter the keyword and it will suggest similar keywords and provide snippets of information.
As this is a freemium tool, some of the snippets of information may be locked but it will give you a general idea Search Volume, SEO Difficulty, Paid Difficulty and Cost Per Click. Just like Google Ads it will provide monthly search volume over the past 12 months. It can also be a great method in trying to find out Long Tailed Keywords as well.
Hope you guys found this useful, please feel free to share to a friend or colleague that will make their life easier.