PPC advertising, also known as PPC (Pay-per-click) is means of driving traffic to your website. It comes in many different forms, in terms of paid search (Bidding on keywords to appear at the top of search engine results) It can come in the form of a Display advertising which are those banner ads that appear on websites, clicking on YouTube ads that lead you to a product page, etc. Essentially its any ad you click online.
Do you struggle to rank organically for your products or services? If the answer is yes, then it means you are not optimising your site effectively enough to appear organically. However with paid search we can jump the queue and get traffic to your site quickly.